M.B.A.

Data Analytics Concentration

Are you a numbers person? Does looking at data sets, charts, graphs, and other visuals put your mind in full gear? Are you looking to advance your career in the exciting area of data analytics, a field with high demand and lucrative opportunities?

Saint Leo University is excited to offer a Master of Business Administration with concentration in Data Analytics. This program provides a comprehensive curriculum that gives students the power of an M.B.A. education, but with a specialization that can help graduates define their goals and attain gainful employment in data analytics.

Unlike a typical M.B.A. program or M.S. in Data Analytics curriculum, the M.B.A. in Data Analytics program combines the core knowledge and concepts of business administration with the technical aspects of data analysis. This unique curriculum gives graduates of this program the opportunity to become highly-sought-after candidates for exciting positions in a wide variety of industries.

This convenient online program, which consists of 12 courses, comes with the much-desired flexibility of allowing students to complete their coursework in an environment best suited for their success.

As technology has soared to never-before-seen heights in the past decade, data has been collected in countless ways, particularly in the world of business. This is why data analytics has grown into a tremendously important industry.

Data analytics involves examining large data sets to uncover hidden patterns, correlations, and other key insights on which certain determinations can be made. Thanks to 21st-century technology, it’s now easier than ever to collect and analyze data and obtain specific results from that data in mere seconds to make effective business decisions.

Data analytics demonstrates how statistics, computer science, and data visualizations all converge to produce powerful information. The concept has numerous real-world applications across a wide variety of industries, including business, marketing, health sciences, and technology.

The intended goals behind data analytics can help organizations with increased efficiency, cost reduction, faster and more strategic decision-making, and improved customer satisfaction.

The coursework in the M.B.A. in Data Analytics will cover:

  • All practical aspects of business administration
  • Statistics
  • Formulas and the true meaning behind them
  • Theories
  • Data interpretation
  • Visualizations, i.e. charts, graphs, and textual data
  • Case studies
  • Microsoft Excel, Tableau, and open-source software

Graduates may find employment opportunities as:

  • Mid- and higher-level business administration roles
  • Computer and information analysts
  • Research scientists
  • Software developers
  • Operations and research analysts
  • Mathematicians
  • Statisticians
  • Educators in business, statistics, data analysis, and other relevant areas

Degree Requirements

(21 credits)

  • Course
  • Course Name
  • Credits
  • MBA 525 Professional Development 3

    This course is designed to give MBA students a tangible head start in acquiring and honing numerous core skills essential for success in the MBA program and the business world. The emphasis will be on the development of professional skills and perspectives, such as business writing, coaching and counseling, conflict resolution, effective business protocol, interviewing, intercultural awareness and sensitivity, negotiating agreement, and public speaking.

  • MBA 540 Managerial Economics 3

    This course explores the concepts of economic optimization, the estimation of demand, and cost and pricing analysis. An introduction to economic forecasting and decision making under conditions of risk and uncertainty is also included.

    Prerequisites: Undergraduate course in microeconomics strongly recommended.

  • MBA 560 Financial and Managerial Accounting 3

    This course focuses on the study of accounting concepts and standards applicable to presentation of financial information to interested users, structure, uses and limitations of financial statements, and measurement systems related to income determination and asset valuation. The course also considers the discussion of internal and external influences on accounting decisions.

    Prerequisites: Undergraduate course in financial accounting and managerial accounting is strongly recommended.

  • MBA 565 Marketing 3

    This course considers the operational and strategic planning issues confronting managers in marketing. Topics include buyer behavior, market segmentation, product selection and development, pricing, distribution, promotion, market research, and international and multicultural marketing. Additional fee applies for marketing computer simulation.

    Prerequisites: MBA 525

  • MBA 533 Human Resource Management 3

    This course is designed to focus on an in-depth analysis of the major functions of a manager dealing with human resource issues. Issues to be covered include, but are not specifically limited to, staffing, employee training and development, compensation and benefits, legal issues, union versus non-union issues, safety and health issues, and cross-cultural and expatriate issues.

    Prerequisites: MBA 525

  • MBA 575 Global Business Management 3

    The student will develop an understanding of international/multinational management by examining the challenges and opportunities of operating globally. Emphasis will be on developing an understanding of the complexities of dealing with diverse social, cultural, economic, and legal systems. The role of business in this dynamic world environment will be analyzed.

    Prerequisites: MBA 525

  • MBA 599 Strategic Management 3

    This capstone course integrates knowledge gained in previous graduate business courses. It centers on the theme that organizations achieve sustained success when their managers have astute, timely strategic game plans and they implement these plans with proficiency. Strategic management theory is used in the analysis of case studies of companies operating in the domestic and global marketplace. This course is to be taken in the student's last term, unless otherwise approved by the Director of the MBA Program.

    Prerequisites: MBA 525, MBA 533, MBA 540, MBA 560 or ACC 504, MBA 565, MBA 570, MBA 575

Concentration Courses (15 credits)

  • Course
  • Course Name
  • Credits
  • MKT 575 Web Analytics 3

    The course explains what web analytics is, and provides key instructions on how to design a comprehensive web analytics strategy. It focuses on how to apply analytical techniques correctly, how to assess the effectiveness of social media and multichannel campaigns, how to optimize success by leveraging experimentation, and how to employ the proper tools and tactics for listening to your customers.

  • MBA 598 Statistics 3

    No description is currently available for this course.

  • MBA 5XX Data Analytics 3

    No description is currently available for this course.

  • MBA 5YY Advanced Data Analytics 3

    No description is currently available for this course.

  • MBA 5ZZ Business Intelligence 3

    No description is currently available for this course.

Total Credits 36