Graduate Certificate in Marketing

The School of Business' online graduate certificate in marketing supports students who would like to pursue marketing-related careers and those working professionals who want to expand their education and training without attending a full MBA program.

Marketing courses explore:

  • Brand management
  • E-marketing
  • Global marketing
  • Sales management
  • Marketing research
  • Advertising and promotion
  • Marketing innovations and new product development

Individuals who possess a graduate degree will obtain the 18 graduate hours required to be eligible to teach marketing at the undergraduate level.

Our online graduate certificate in marketing is accredited by the International Assembly for Collegiate Business Education (IACBE), a professional accreditor for business programs in student-centered colleges and universities throughout the world.


Certificate Requirements

Marketing Courses (21 credits)

  • Course
  • Course Name
  • Credits
  • MBA 525 Professional Development 3

    This course is designed to give MBA students a tangible head start in acquiring and honing numerous core skills essential for success in the MBA program and the business world. The emphasis will be on the development of professional skills and perspectives, such as business writing, coaching and counseling, conflict resolution, effective business protocol, interviewing, intercultural awareness and sensitivity, negotiating agreement, and public speaking.

  • MBA 565 Marketing 3

    This course considers the operational and strategic planning issues confronting managers in marketing. Topics include buyer behavior, market segmentation, product selection and development, pricing, distribution, promotion, market research, and international and multicultural marketing. Additional fee applies for marketing computer simulation.

    Prerequisites: MBA 525

  • MKT 564 Global Marketing 3

    This course focuses on the marketing of goods, services, and ideas including planning, pricing, promotion, and distribution. Attention is directed to international marketing, marketing ethics, and managing the marketing function. Additional fee applies for marketing computer simulation.

    Prerequisites: MBA 565

  • MKT 566 Sales Management 3

    The course is designed to teach students the basic functions, techniques, and methods of sales force management and the ability to manage the sales force in such a way as to maximize the efficiency and effectiveness of the firm's resources invested in this critical function. Key topics include sales force effectiveness, deployment, motivation, organizational design, compensation, and evaluation. Special emphasis is given in linking sales management decisions to the overall marketing strategy as well as to the legal and ethical issues that exist in the practice of sales management.

    Prerequisites: MBA 565

  • MKT 568 Advertising and Promotion 3

    The course is designed to provide the student with the tools to apply the latest techniques in advertising and promotional activities to maximize the effectiveness and leverage of the firm's communication strategy. The objective is to make students aware of the variety of communication management problems, and to generate the necessary knowledge and experience to select the best possible methods to deal with them. Special emphasis is given to linking advertising and promotion decisions to the overall marketing strategy as well as to the legal and ethical issues that have risen due to the new media and communication technologies.

    Prerequisites: MBA 565

  • MKT 569 Marketing Innovations and New Product Development 3

    This course covers the basics of how to develop, manage and market new products and services with an emphasis on innovation management. The course covers all steps in the process of developing and successfully introducing new products, from the initial idea generation, concept development, design, production, target market selection, test marketing, positioning, promotion, and product launching.

    Prerequisites: MBA 565

  • Plus one of the following : (3 Credits)3
    • MKT 562 Brand Management

      This course covers the basics of how to manage a brand and create brand equity. The purpose of the course is to provide detailed information regarding the design and implementation of marketing activities to create, enhance, sustain, measure, and leverage brand equity. In addition, the course links the process of creating and managing brand equity to the firm's other marketing activities and to the overall marketing strategy. Additional fee applies for marketing computer simulation.

    • MKT 563 E-Marketing

      This course covers the basics of how to integrate internet tools into a company's marketing strategy. The purpose of the course is to provide detailed information regarding the design and implementation of Internet-based marketing activities to create, enhance, sustain, and leverage customer relations by increasing customer value. In addition, performance metrics measuring these activities are covered in detail.

      Prerequisites: MBA 565

    • MKT 567 Marketing Research

      Marketing research is the way companies obtain critical information about their customers, competitors, and the environment. This course provides a rigorous experience in the key marketing research methods with the purpose of helping students to ask relevant marketing questions, search for the appropriate methodology, and make effective decisions based on the research output. Techniques of data collection, evaluation of alternative sources of information, methods for analyzing data and being aware of its limitations, and presenting the results are covered.

      Prerequisites: MBA 565

Total Credits 21