B.A. Business Administration

Marketing Specialization

Develop an understanding of marketing concepts and functions, we all as the processes used to anticipate and satisfy customers' product needs and wants.

The School of Business' online B.A. in business administration with a marketing specialization is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business.

To help you succeed in today's fast-changing business environment, the curriculum explores:

  • Advertising management
  • Personal selling
  • Market research
  • Consumer behavior
  • Essential business skills
  • International business
  • Entrepreneurship

As those who enter the business world must be prepared to support all other segments of business, you will also study general business practices and principles such as accounting, management, macro- and microeconomics, and business law.

In addition to the analytical tools and technologies necessary to solve complex business problems, the program emphasizes leadership skills within Saint Leo's core values and traditions.

The online B.A. in business administration program is accredited by the International Assembly for Collegiate Business Education (IACBE), a professional accreditor for business programs in student-centered colleges and universities throughout the world.

Degree Requirements

Students must select one specialization in business administration, and may select two.

Common Body of Knowledge (36 credits)

  • Course
  • Course Name
  • Credits
  • ACC 201 Principles of Accounting I 3

    An introduction to the preparation and use of accounting information found in financial statements. Topics include the analysis of transactions, and accounting for assets, liabilities, revenues, and expenses. Interpretations of financial statements for measuring performance and making business decisions are emphasized.

    Prerequisites: MAT 141 and COM 140

  • ACC 202 Principles of Accounting II 3

    An introduction to cost accounting concepts, budgeting, cost-volume-profit analysis, and managerial decisions.

    Prerequisites: ACC 201

  • ECO 201 Principles of Macroeconomics 3

    An introduction to the study of the determination of income, output, employment and prices in the U.S. economy. Emphasis on fundamental economic concepts, gross domestic product and its components, monetary and fiscal policy, and contemporary macroeconomic issues.

  • ECO 202 Principles of Microeconomics 3

    An introduction to the economic analysis of the market mechanism. Emphasis on supply and demand, elasticity, cost analysis, market structures, externalities, and contemporary microeconomic issues.

  • GBA 231 Business Law I 3

    The U.S. legal system (constitutional framework), the judicial system, the administrative agency system, the legal theory of the organization (agency law, forms of organization), an organization's legal obligations (torts, contracts, common law, and the Uniform Commercial Code), and public law (employment, securities, antitrust, consumer and environmental protection) are reviewed.

    Prerequisites: ENG 122

  • GBA 327 Business Information Systems and Analytics 3

    This course is an introduction to management information systems and business analytics, and their strategic role in supporting and transforming modern organizations and management activities. Topics include: role of information systems in business; fundamentals of information technology – hardware, software, communication and computer networks, databases and enterprise systems; ethical issues in the information age, as well as issues of globalization, social impact, privacy, and security. The course also covers fundamentals of business analytics and the application of business intelligence techniques to analyze data to drive informed business decisions.

    Prerequisites: COM 140 , MAT 201 and MGT 301

  • GBA 334 Applied Decision Methods for Business 3

    This course explores the use of applied quantitative techniques to aid in business-oriented decision making. Emphasis is on problem identification and formulation with application of appropriate solution techniques and the interpretation of results. Included are probability theory, decision-making under certainty, risk, and uncertainty; utility theory; forecasting; inventory control; PERT/CPM; queuing theory; and linear programming.

    Prerequisites: MAT 201

  • GBA 398 Integrated Perspectives on Business 3

    This course is designed to integrate the common body of knowledge program components in the Donald R Tapia School of Business and focus its students on applying critical thinking techniques to solve real-world problems and issues. In addition, this class will serve as a review mechanism to prepare the student to take the ETS Major Field Test exam in Business. $50.00 ETS Exam

    Prerequisites: ACC 201 , ACC 202 , ECO 201 , ECO 202 , GBA 231 , GBA 334 , GBA 327 , MAT 201 , MGT 301 , MGT 325 , AND MKT 301 .

  • MAT 201 Introduction to Statistics 3

    Development of the fundamental statistical methods, including graphs, measures of central tendency, and variation. Inferential statistics includes the basic concepts of probability, estimation, hypothesis testing, sampling techniques, regression analysis and correlation, and other analyses of data. Use of statistical software packages. Applications to business, social science, education, and environmental science.

    Prerequisites: MAT 141 or a higher-level mathematics course

  • MGT 301 Principles of Management 3

    An introductory course in management as a discipline and a process. Major topics include the evolution and scope of management, decision-making, planning and strategy, organizing and staffing, leading and control, and change. The importance of management in the global environment and ethical considerations of management decisions also are included.

    Prerequisites: ENG 122 and second-semester sophomore standing required

  • MGT 325 Finance for Managers 3

    An introduction to the principles of corporate financial management. The principles apply also to other forms of business, governments, and non-profit organizations. The time value of money is emphasized in investments of real or financial assets. Planning for current assets and liabilities and long-range capital is covered. Risk and expected values (statistics) are used in the planning and assessments of investments. Also, the knowledge of different kinds of markets is described along with some financial theories.

    Prerequisites: ACC 202

  • MKT 301 Principles of Marketing 3

    A basic course in the marketing of goods, services, and ideas including planning, pricing, promotion and distribution. Attention is directed to international marketing, marketing ethics, and managing the marketing function.

    Prerequisites: Prerequisites: ENG 122 and second-semester sophomore standing required

Foundation Courses (12 credits)

  • Course
  • Course Name
  • Credits
  • ENG 121 Academic Writing I 3

    The techniques of effective writing, logical thinking and intelligent reading, with special emphasis on expository writing.

    Prerequisites: Passing grade in ENG 002 or satisfactory score on the English Placement Test

  • ENG 122 Academic Writing II 3

    A continuation of ENG 121. Expository writing based on analytical study of literary genres.

    Prerequisites: ENG 121

  • MAT 141 Finite Mathematics 3

    Topics in mathematics that are especially applicable to business such as linear models, mathematics of finance, counting methods, probability, and statistics.

    Prerequisites: MAT 003 or a satisfactory grade on the mathematics placement test.

  • COM 140 Basic Computer Skills 3

    Required for all business majors. Students will use commercial software packages in the microcomputer laboratory to gain an advanced understanding of business functions of computers and to develop personal competency in practical applications of microcomputers for business. Provides business students with the specific knowledge and capabilities in various computer skills necessary to be effective in both business classes and the business world. Course fee may apply.

The Human Adventure (6 credits)

  • ECO 110HA Economics for Life 3

    With a focus on the fundamental economic problem of scarcity, this course will prepare students to be effective decision makers. The course focuses on the economic way of thinking that enables individuals to decide how to best allocate their time, to decide whether to spend their money or save it, and to understand the primary statistics used to measure the well-being of an economy. As a result of this course, students will acquire the critical thinking skills that are not only essential to making everyday choices but in making major life decisions such as choosing a career or choosing a life partner.

    *This course will be available starting Spring 2 - 2014.

    Prerequisites: Second semester freshman standing.

  • HTY 110HA The Changing Face of America 3

    An exploration of immigration to the United States centered on the nineteenth and twentieth centuries with reference to current issues related to immigration. This course also examines the countries from which immigrants have come to the United States and the social, political and economic factors that have contributed to immigrants’ decisions to leave these countries.

  • POL 110HA Revolution Now! Democracy in Troubled Times 3

    This course investigates the rise and spread of democracy. Democracy as a form of government and social movement will be traced from its ancient origins in Greece and Rome to the American and French Revolutions of the 18th Century, through its evolution and diffusion during the 19th and 20th Centuries to its position of global dominance at the beginning of the 21st Century. Democratic values, norms and behaviors will be examined through the use of historic video footage and core texts. Attention will be paid to governmental systems in the U.S., Western Europe, the BRIC countries, and our neighbors Canada and Mexico, as well as to the emerging democracies in the Middle East and Asia. Acquiring basic academic skills will be emphasized, as students are awakened to the significance of world historical events and the excitement of following current affairs.

    *This course will be available starting Spring 1 - 2014.

  • PSY 110HA Psychological Well Being: How to be Sane in an Insane World 3

    This course uses psychological approaches to physical, cognitive, and emotional well-being. The scientific method will be used as a lens to view adjustment issues. Topics include personality and self-development, positive psychology, sex and gender, and relationships. Emphasis is on application via personal assessment and stress management techniques.

    *This course will be available starting Fall 1 - 2013.

  • SOC 110HA The McDonaldization of Society 3

    What can a fast-food chain teach us about society? Following George Ritzer’s theory of McDonaldization, this course examines the pros and cons of living in a rationalized world where standardization, predictability, and control prevail. As students learn the sociological concepts of bureaucracy, consumer society, social structures, social change, and social interaction, they will develop their sociological imagination to reclaim a place for creativity, meaning, individuality, and free will in the late modern world.

    *This course will be available starting Fall 1 - 2013.

The Human Mosaic (3 credits)

  • ART 110HM Curves Ahead: Women Artists and the Female Form 3

    Through a women’s studies lens, we will examine women as patrons, critics, and viewers of art. Visual language and art terminology will be used to examine a variety of artworks made by women from an assortment of historic, social, political, and personal contexts. The course will examine how images of women by women have functioned in the ongoing construction of identity. This course seeks to illuminate women’s contributions to the visual cultures of their societies and to recognize the relevance of these contributions to today’s global community.

    *This course will be available starting Fall 2 - 2013.

  • HUM 110HM Television and the American Family: Your Shows, My Shows 3

    This course explores six decades and three eras of American television as it pertains to the depiction of the American family. Beginning with the early years, which saw the family as a haven, students will learn how television influenced families and how families as a whole influenced television. The course then moves on to the conflict years of television families and then to the postmodern period, in which the concept of family has become fragmented and subject to debate and redefinition.

    *This course will be available starting Spring 1 - 2014.

  • SOC 110HM Building a Multiracial Society 3

    Are multiracial societies necessarily colorblind, and should they be? This course explores how colorblindness in multiracial societies can be analyzed through sociological theories and research methods. Students will read multiracial perspectives; analyze race and colorblindness in their everyday lives; and prepare themselves for entering a multiracial/global world, using their critical thinking skills to separate myth/ideal from data/evidence.

    *This course will be available starting Fall 1 - 2013.

  • HTY 110HM Native American History & Life: More Than Tipis & Tomahawks 3

    What do you know about Native Americans? When you think of Native Americans do you visualize scantily clad warriors with bows and arrows, or women sitting by tee pees wearing feathers and beads? Do all Native Americans live on reservations? Do all reservations have casinos? Focusing on the lives of Native peoples prior to European contact, their interactions with Europeans and Africans, their removal to reservations, and their contemporary experiences, this course addresses the many myths and misconceptions associated with Native American history and culture within the United States.

  • IDS 210HM Once Upon a Time: Readings in Folklore and Culture 3

    This course enables students to explore cultures around the world through the lens of folklore. These stories have helped shape their originating cultures by preserving political ideologies, standards, ethics and belief systems. Students will read a variety of folklore (folktales, fairy tales, legends, myths, etc.) as a means to analyze the cultures from which they originated.

    *This course will be available starting Spring 1 - 2014.

    Prerequisites: ENG 121 - Academic Writing I

Science in a Changing World (6 credits)

  • SCI 110SC Evaluating the Predictions of Global Warming 3

    This course presents the science behind the mechanisms that effect global climate change to enable critical analysis of the potential severity of rapid climate change on the atmosphere, the oceans and the biosphere. It includes an overview of chemistry, physics, ecology, the carbon cycle, solar system science, and how these tools will allow critical analysis of climate model forecasts and the effects of greenhouse gasses.

    *This course will be available starting Fall 1 - 2013.

    Prerequisites: MAT-003 or placement in MAT-128 or higher

  • SCI 115SC Is Evolution True? Your Inner Fish 3

    Are we humans just “souped-up” fish?! How did the human animal come to be what it is? What evidence of our evolution lies within our own bodies? How are we like fish? Worms? Even bacteria? Through paleontology (fossils), genetics, molecular biology, comparative embryology and comparative anatomy – we will reconstruct the history and examine the evidence for the building of human bodies through evolutionary adaptations. Is Evolution true? We will explore the evidence ranging from biogeography to geology, from molecular biology to physiology, so you can decide.

    *This course will be available starting Fall 2 - 2013.

  • SCI 120SC Human Ecology 3

    We individual humans, as well as all of human civilization, are totally interdependent with the global ecological system – dependent upon clean air, pure water, a stable climate, healthy forests, healthy grasslands, healthy ocean ecosystems, and fertile soil with its teaming microscopic life. Individual humans and human civilizations are subject to the laws of physics, the rules of chemistry and ecological principles – there are no exceptions! In what ways do we humans depend upon the ecosystems of Earth? In what ways does human society affect the ecosystems of Earth? What can we learn from nature’s laws about how to live on Earth sustainably? What is a healthy human ecology? What is the future of human civilization and its relationship to the ecosphere?

  • SCI 210SC Energy and Its Impact on Global Society 3

    As an introduction to the physical principles behind energy use and its effects on our environment, this course examines different energy resources worldwide; explores the scientific principles of energy generation and investigates the environmental and economic consequences of its use.

    *This course will be available starting Fall 1 - 2013.

    Prerequisites: MAT-003 or placement in MAT-128 or higher

  • SCI 215SC Science in Science Fiction 3

    This course investigates the science behind popular science fiction literature and film. Students will sharpen their critical thinking skills to investigate science fiction plot devices to determine if they are compatible with fundamental principles in physics, chemistry, and biology. Is it possible to travel faster-than-light? Will suspended animation prolong our time in this universe? Science topics discussed include: motion, acceleration, time dilation, energy, characteristics of living things, cloning, evolution, Earth’s cycles, and climate. Students will also discuss the ethics of these new technologies in consideration of the university’s guiding core values.

    *This course will be available starting Fall 1 - 2014.

    Prerequisites: MAT-003 or placement in MAT-128 or higher and ENG-121

The Creative Life (6 credits)

  • FAS 110CL Living the Theatre: Dramatic Skills for all Disciplines 3

    If “all the world is a stage,” then everyone can benefit from the skills learned in the theatre. Theatre is a collaborative art form that calls on people with a wide range of skills and abilities to work together to create something special. Through active participation, students will learn the basic principles of performance, design, and operations alongside readings from selected works of noted playwrights and theatre practitioners. By working and studying in such an environment, students learn the applicability of theatre practitioners’ skills to life in the theatre and beyond.

    *This course will be available starting Fall 2 - 2013.

  • HUM 110CL Giants of the Arts 3

    Giants of the Arts will define those artists who, through the test of time, have been recognized as true masters; whose works advanced their art form(s), who become a significant influence within their field(s), and who continue to influence contemporary artists today. Students will examine how these artists used the components of their art form(s), why these artists are considered “great,” what their greatest contributions are to our society, and how these artists affect our artists today. Students will also consider the qualities of “masterful” creative endeavors and contemplate how the artists’ gifts to our world improve and deepen our lives.

    *This course will be available starting Fall 1 - 2013.

  • MUS 110CL Spirituals to Rock and Roll: The Story of How American Popular Music Conquered the World 3

    In this course students will explore the development of American popular music beginning with its roots in African American slave music, continuing through minstrelsy, vaudeville, Tin Pan Alley, American Musical Theatre, Blues, Jazz, Rock and Roll, Alternative, and Hip Hop. Students will practice critical listening skills as they are exposed to many genres of popular music, and will explore the social, economic, and philosophical paradigms that gave rise to each genre in the American experience of music.

    *This course will be available starting Fall 1 - 2013.

  • ENG 210CL Love and Desire in Literature 3

    A study of representations of love and desire in literature and their various manifestations in different time periods and cultures. Students will learn and apply basic tools of literary analysis while considering larger questions about the nature of love and desire.

    *This course will be available starting Fall 2 - 2013.

    Prerequisites: ENG 122 - Academic Writing II

  • ENG 215CL Monsters and the Monstrous in Literature 3

    Through reading about the monster and/or the monstrous in literature, students will question what it means to be human and understand how cultures create fictional monsters as ways to define what it means to be civilized.

    *This course will be available starting Fall 1 - 2013.

    Prerequisites: ENG 122 - Academic Writing II

  • ENG 220CL On the Proverbial Road: Journeys of Transformation in Narrative 3

    Trailblazers, pathfinders, adventurers, and even reluctant anti-heroes: When questers of any sort—whether willingly or unwillingly—take the road less traveled, why are we compulsively drawn to their tales? In this course, prepare to voyage alongside the brainchildren of global storytellers from diverse eras on literal, metaphorical, and psychological journeys. By engaging narratives in differing genres, including some in translation, and using a variety of learning strategies, such as close reading, students will both explore and consider the ubiquitous themes of overcoming adversity and transformation in characters who undertake roundtrip journeys from their familiar, ordinary worlds to unfamiliar, extraordinary destinations.

    *This course will be available starting Fall 2 - 2013.

    Prerequisites: ENG 122 - Academic Writing II

  • ENG 225CL Writing Wild: Exploring the Four Genres 3

    Students in this course will explore the four main genres of creative writing—poetry, fiction, creative nonfiction, and drama. Using their senses and memories as the primary media, students will learn first to discover and then to map their own creative aesthetics from the wild landscapes of their subconscious and conscious, using imagistic writing.

    *This course will be available starting Fall 2 - 2013.

    Prerequisites: ENG 122 - Academic Writing II

The Reflective and Spiritual Life: Philosophy (3 credits)

  • PHI 110RS Encountering the Real: Faith and Philosophical Enquiry 3

    This course examines definitions, assumptions, and arguments central to religious existence via the lens of several key classical and contemporary philosophers. Students will develop and refine their ability to think impartially and objectively about personal religious commitments, understand alternative religious points of view, and formulate and defend informed arguments and objections with respect to the subject matter. Topics include faith and reason, arguments for the existence of God, the problem of evil, and responses to religious diversity.

    *This course will be available starting Fall 1 - 2013.

  • PHI 210RS Thinking and Doing Ethics 3

    The purpose of this course is to draw on a rich set of proposals concerning right action and good character that have been developed over two millennia and across various cultures in order to stimulate deliberation and mindful action. The course will emphasize comprehension of the right and the good through active deliberation about cases. It will also provide participants with the option to reflect on the right and the good in their personal experience with past or concurrent service or service learning activities.

    *This course will be available starting Fall 1 - 2013.

The Reflective and Spiritual Life: Religion (6 credits)

  • REL 110RS The Emergence of Christianity: Examination of Foundational Christian Texts 3

    The New Testament record of the development of Christianity from a sect within Judaism to becoming a world religion. This course will examine the foundational texts of Christian Scripture with attention to historical context, the intentions of the authors and the way the texts were edited.

    *This course will be available starting Fall 2 - 2013.

  • REL 123 Christian Spiritual Vision 3

    This course involves an introduction to the field of theology as an academic discipline with a body of writing, methods, and interpretations. It is concerned with how to successfully study theology, including basic library research methodology and critical thinking. Students will build a basic understanding of the whole of theology through an introduction of its parts: Old Testament and New Testament literature, Who is Jesus?, What is the Church?, Grace and the Sacraments, Christian Morality, Social Justice, Judaism and the Church, the Islamic religion and the Church, and Catholic theology in a global context.

    *This course will be available starting Fall 2 - 2013.

  • REL 210RS Many are Called, but Who is Chosen? Christian Understandings of Salvation 3

    Where do people go when they die? Who goes where? Must Christians believe in Hell? This course will enable students to evaluate the Judeo-Christian tradition concerning the question of salvation from the Old Testament to contemporary theologians. Readings will focus on Scripture and select Christian theologians.

    *This course will be available starting Fall 1 - 2013.

  • REL 223 World Religions: East and West 3

    Roman Catholicism’s Second Vatican Council (1962-1965) affirmed the innate dignity of all persons, espoused global solidarity, and recognized God’s presence and universal saving designs (a religious sense, truth, holiness and ethical conduct) in other religions and, thus, emphasized discussion and collaboration with members of other religions. Through such an ecumenical lens, this course offers a study of Hinduism, Buddhism, Confucianism, Taoism, Judaism, Christianity and Islam, and provides an introduction to Jainism, Shinto, Sikhism and Bahai. The course will not only introduce students to the world’s major religions via consideration of their respective founders, seminal figures, sacred texts, central teachings, core beliefs, ethic and values system and history but, also, by examining how each of the religions, respectively, view the human condition; human inclination towards transcendence; and ethical responsibilities/tasks. Offered annually.

    *This course will be available starting Fall 2 - 2013.

Marketing Specialization (24 credits)

  • Course
  • Course Name
  • Credits
  • GBA 321 Essential Business Skills 3

    This course will focus on the practical application of business skills needed by the emerging college graduate. Course contents include such topics as active listening, interpersonal communications, interviewing, intercultural awareness and sensitivity, presentation skills, assertiveness, coaching, written communications, barriers to effective management, office politics, PowerPoint applications, non-verbal communication, business etiquette, impromptu speaking, decision making, career planning, job-seeking activities, creation of typical business documents, working in a team/group environment, coaching/mentoring, conducting meetings, and self-assessment.

    Prerequisites: ENG 122 and junior standing

  • GBA 440 International Business 3

    A global perspective that educates students and professionals on the key issues facing international business managers as well as the strategies to operate and manage successful multinational companies. It provides the tools and knowledge on how to use marketing, finance, operations, human resources, accounting, and logistics to create a sustainable competitive advantage. Basic Theoretical principles are combined with real applications to demonstrate how they should be applied in the global business arena.

    Prerequisites: MKT 301 & MGT 301

  • MKT 308 Personal Selling 3

    This course provides the foundation for successful selling concerning legal issues, preparation, prospecting, approach, presenting, closing, and follow-up. Consumers' purchase decisions, interpretation of body language, and overcoming objections are studied.

    Prerequisites: MKT 301

  • MKT 310 Integrated Marketing Communication 3

    This course provides an introductory understanding of integrated marketing communication and promotion, including strategic planning and tactical execution of a communication plan. Emphasis is on developing and launching an integrated communications, branding and advertising plan targeting multiple segments and employing both traditional and new media. Offered spring semester.

    Prerequisites: MKT 301 and MKT 308

  • MKT 324 Marketing Research 3

    This course details how to undertake primary and secondary research for exploratory, descriptive, and casual research. It details questionnaire design, measurement scales, sampling procedures, sample size estimation, sampling and non-sampling error, data collection, editing, analysis, and synthesizing the data into a cogent report.

    Prerequisites: MKT 301, MAT 201

  • MKT 345 Social Media Marketing 3

    This course covers the key techniques and methods on how to manage marketing operations online. It focuses on presenting cutting-edge business strategies that generate value by applying and adjusting marketing techniques in the online environment and utilizing social media. The purpose of the course is to prepare the students to expand a company’s marketing activities online and to coordinate both traditional social media marketing strategies in a way that maximizes a company’s long-term competitive advantage. Offered spring semester.

    Prerequisites: MKT 301 and COM 140

  • MKT 383 Consumer Behavior 3

    This course studies consumers' purchase and consumption patterns and their implications on marketing decisions. The consumers' decision process is detailed, including need recognition, search, pre-purchase evaluation, consumption and satisfaction, with an emphasis on individual consumer differences, the psychological process, and environmental influences.

    Prerequisites: MKT 301

  • MKT 498 Marketing Policies and Strategies 3

    The managerial approach using case studies to develop policies and strategies for marketing as a total system. Analysis of underlying forces influencing marketing decisions.

    Prerequisites: Prerequisite:MKT 301 and nine additional Marketing credits

Electives (18 Credits)

Total Credits 120