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B.A. Business Administration

Marketing Specialization

Develop an understanding of marketing concepts and functions, we all as the processes used to anticipate and satisfy customers' product needs and wants.

The School of Business' online B.A. in business administration with a marketing specialization is designed for the student planning a career in sales, advertising, consumer relations, marketing management, retailing services, small business operations, or international business.

To help you succeed in today's fast-changing business environment, the curriculum explores:

• Advertising management
• Personal selling
• Market research
• Consumer behavior
• Essential business skills
• International business
• Entrepreneurship

As those who enter the business world must be prepared to support all other segments of business, you will also study general business practices and principles such as accounting, management, macro- and microeconomics, and business law.

In addition to the analytical tools and technologies necessary to solve complex business problems, the program emphasizes leadership skills within Saint Leo's core values and traditions.

The online B.A. in business administration program is accredited by the International Assembly for Collegiate Business Education (IACBE), a professional accreditor for business programs in student-centered colleges and universities throughout the world.

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Degree Requirements

Students must select one specialization in business administration, and may select two.

General Education Core (48 credits)

• MAT 141 Finite Mathematics 3

  Topics in mathematics that are especially applicable to business such as linear models, mathematics of finance, counting methods, probability, and statistics.

  Prerequisites: MAT 003 or a satisfactory grade on the mathematics placement test.

• ENG 121 Academic Writing I 3

  The techniques of effective writing, logical thinking and intelligent reading, with special emphasis on expository writing.

  Prerequisites: Passing grade in ENG 002 or satisfactory score on the English Placement Test

• ENG 122 Academic Writing II 3

  A continuation of ENG 121. Expository writing based on analytical study of literary genres.

  Prerequisites: ENG 121

• COM 140 Business Computer Skills 3

  Required for all business majors. Students will use commercial software packages in the microcomputer laboratory to gain an advanced understanding of business functions of computers and to develop personal competency in practical applications of microcomputers for business. Provides business students with the specific knowledge and capabilities in various computer skills necessary to be effective in both business classes and the business world. Course fee may apply.

• FAS 101 The Integrated Arts 3

  This is an interdisciplinary course that introduces students to visual, written, and musical works of art designed to increase the student's understanding and aesthetic pleasure as well as to develop acquaintance with techniques and terminology in the arts. Regular classroom lectures/discussions may be complemented by live or virtual performances and exhibits as appropriate to the course format to enhance the student's experience of the arts.

• ART 123 Art Appreciation 3

  Basic terms, theories and techniques of the artist; major art movements; media in the visual arts.

  Prerequisites: FAS 101

• Core English Options : (3 Credits)3

  • ENG 226 Survey of World Literature II

    Designed to introduce non-English majors to the world literature in translation from the 18th century through the 20th century. Continued emphasis on literary devices writers use and on expository writing based on analytical study of the literature of the course.

    Prerequisites: ENG 122

  • ENG 311 Survey of Major Writers of the 20th Century

    A study for non-English majors of the most significant and influential movements of the twentieth century as those movements have shaped the course of human experience. Provides an opportunity for students to discuss and analyze a broad range of writers from several countries, drawing on cultural and ethnic issues particularly relevant to those writers.

    Prerequisites: ENG 122

• SSC 102 The Global Perspective 3

  A survey of various global issues arising in the world since World War II. The course combines the disciplines of history, political science, and economics. Emphasis will be placed on the interaction of the superpowers during the Cold War, the post-colonial emergence of the Third World, the ascendancy of regional and international economic and political institutions, the ambiguous blessing of technological innovation, and the reshaping of contemporary Europe.

• ECO 201 Principles of Macroeconomics 3

  An introduction to the study of the determination of income, output, employment and prices in the U.S. economy. Emphasis on fundamental economic concepts, gross domestic product and its components, monetary and fiscal policy, and contemporary macroeconomic issues.

  Prerequisites: SSC 102

• SSC 101 The Human Behavior Perspective 3

  An interdisciplinary course designed to provide students with the opportunity to consider the many ways in which human beings function as individuals, as members of larger groups and demographic segments, and as members of a particular culture. This course explores the disciplines of sociology, psychology, and anthropology within the framework of the scientific method, social constructivism, ethics, and values. Value systems, including the core values of Saint Leo University, and the ways in which they affect social structure are also explored.

• PSY 121 Introduction to Psychology 3

  A survey of the major areas in psychology. Principal topics covered are: physiological bases of behavior, personality, mental disorders and treatment, social influences and other basic issues. The course introduces students to the broad spectrum of theories used in understanding human behavior.

  Prerequisites: SSC 101

• PHI 101 The Quest for Wisdom 3

  The course examines human beings as present to themselves, as having a narrative self-understanding, and as being on a quest for meaning and orientation in life. Some of the topics are: the mystery of existence; thinking and prejudice; the good, conscience, and the power of choice; the state and the dignity of the person; the problem of materialism and scientism; and the place of imagination in articulating life's meaning.

• Core Religion Options : (3 Credits)3

  • REL 123 Foundations of Christian Faith

    This course involves an introduction to the field of theology as an academic discipline with a body of writing, methods, and interpretations. It is concerned with how to successfully study theology, including basic library research methodology and critical thinking. Students will build a basic understanding of the whole of theology through an introduction of its parts: Old Testament and New Testament Literature, Who Is Jesus?, What Is the Church?, Grace and the Sacraments, Christian Morality, Social Justice, Judaism and the Church, the Islamic Religion and the Church, and Catholic Theology in a Global Context.

    Prerequisites: PHI 101

  • REL 124 Introduction to the Old Testament

    A basic introduction to the literature and theology of the Jewish Scriptures.

    Prerequisites: PHI 101

  • REL 201 Introduction to the New Testament

    A basic introduction to the literature and theology of the New Testament, including exposure to critical methods such as form and redaction criticisms.

    Prerequisites: PHI 101

  • REL 223 Religions of the World I: Western Religions

    A study of Western religions, including religions of non-literate societies and ancient religions, Judaism, Christianity and Islam.

    Prerequisites: PHI 101

• Any 300 or 400 level Religion course (3 credits)

• SCI 101 Integrated Physical Science 3

  This course is designed to provide integrated knowledge and basic understanding of the major concepts, theoretical perspectives, historical trends, and empirical findings of the physical sciences, including physics, chemistry, astronomy, geology, oceanography, atmospheric sciences, and earth sciences. Major integrated themes include the nature and history of the universe, the solar system, and the Earth; the four forces; the ultimate structure and development of matter; types and nature of chemical bonding; plate tectonics; the rock cycle; biogeochemical cycles; oceanic and atmospheric circulation; global climate change; the unified nature of the laws and forces of the universe; the scientific world view; the scientific method; and the major differences between the scientific way of knowing and other ways of knowing. Emphasis is placed on oral and written scientific literacy through effective interpretation and communication of written, quantitative, graphic, and tabular scientific information.

• SCI 102 Integrated Life Science 3

  This course is designed to introduce non-science majors to the concepts and practical applications of the life sciences so that students will be informed citizens in an increasingly science and technology based society. Specific themes focused on will include cell structure and function, cell reproduction, DNA, genetic engineering, evolution, the origins of life, and the environment. Ethical and moral considerations will be discussed where appropriate. There will be several demonstrations and/or student experiments during the semester. This is the second of two integrated science courses required of all non-science majors. This course requires substantial writing and reading.

  Prerequisites: Recommended Prerequisites: SCI 101 strongly recommended

Business Core (27 credits)

• ACC 201 Principles of Accounting I 3

  An introduction to the preparation and use of accounting information found in financial statements. Topics include the analysis of transactions, and accounting for assets, liabilities, revenues, and expenses. Interpretations of financial statements for measuring performance and making business decisions are emphasized.

  Prerequisites: Recommended Prerequisites: MAT 141 and COM 140

• ACC 202 Principles of Accounting II 3

  An introduction to cost accounting concepts, budgeting, cost-volume-profit analysis, and managerial decisions.

  Prerequisites: ACC 201

• ECO 202 Principles of Microeconomics 3

  An introduction to the economic analysis of the market mechanism. Emphasis on supply and demand, elasticity, cost analysis, market structures, externalities, and contemporary microeconomic issues.

• GBA 231 Business Law I 3

  The U.S. legal system (constitutional framework), the judicial system, the administrative agency system, the legal theory of the organization (agency law, forms of organization), an organization's legal obligations (torts, contracts, common law, and the Uniform Commercial Code), and public law (employment, securities, antitrust, consumer and environmental protection) are reviewed.

  Prerequisites: ENG 122

• GBA 334 Applied Decision Methods for Business 3

  This course explores the use of applied quantitative techniques to aid in business-oriented decision making. Emphasis is on problem identification and formulation with application of appropriate solution techniques and the interpretation of results. Included are probability theory, decision-making under certainty, risk, and uncertainty; utility theory; forecasting; inventory control; PERT/CPM; queuing theory; and linear programming.

  Prerequisites: MAT 201

• MAT 201 Introduction to Statistics 3

  Development of the fundamental statistical methods, including graphs, measures of central tendency, and variation. Inferential statistics includes the basic concepts of probability, estimation, hypothesis testing, sampling techniques, regression analysis and correlation, and other analyses of data. Use of statistical software packages. Applications to business, social science, education, and environmental science.

  Prerequisites: MAT 141 or a higher-level mathematics course

• MGT 301 Principles of Management 3

  An introductory course in management as a discipline and a process. Major topics include the evolution and scope of management, decision-making, planning and strategy, organizing and staffing, leading and control, and change. The importance of management in the global environment and ethical considerations of management decisions also are included.

  Prerequisites: ENG 122 and second-semester sophomore standing required

• MGT 325 Finance for Managers 3

  An introduction to the principles of corporate financial management. The principles apply also to other forms of business, governments, and non-profit organizations. The time value of money is emphasized in investments of real or financial assets. Planning for current assets and liabilities and long-range capital is covered. Risk and expected values (statistics) are used in the planning and assessments of investments. Also, the knowledge of different kinds of markets is described along with some financial theories.

  Prerequisites: ACC 202

• MKT 301 Principles of Marketing 3

  A basic course in the marketing of goods, services, and ideas including planning, pricing, promotion and distribution. Attention is directed to international marketing, marketing ethics, and managing the marketing function.

  Prerequisites: Prerequisites: ECO 201 and ENG 122 and second-semester sophomore standing required

Marketing Specialization (30 credits)

• GBA 321 Essential Business Skills 3

  This course will focus on the practical application of business skills needed by the emerging college graduate. Course contents include such topics as active listening, interpersonal communications, interviewing, intercultural awareness and sensitivity, presentation skills, assertiveness, coaching, written communications, barriers to effective management, office politics, PowerPoint applications, non-verbal communication, business etiquette, impromptu speaking, decision making, career planning, job-seeking activities, creation of typical business documents, working in a team/group environment, coaching/mentoring, conducting meetings, and self-assessment.

  Prerequisites: ENG 122 and junior standing

• GBA 440 International Business 3

  A global perspective that educates students and professionals on the key issues facing international business managers as well as the strategies to operate and manage successful multinational companies. It provides the tools and knowledge on how to use marketing, finance, operations, human resources, accounting, and logistics to create a sustainable competitive advantage. Basic Theoretical principles are combined with real applications to demonstrate how they should be applied in the global business arena.

  Prerequisites: MKT 301 & MGT 301

• MGT 320 Entrepreneurship I 3

  This course introduces the student to the process used in the creation of an effective business plan. The economic, social, and cultural impact of entrepreneurship in the United States will be investigated. The analytical tools necessary to evaluate business strategies and creating a market-based competitive advantage will be stressed. Topics such as forms of ownership, franchising, and the analysis of purchasing an existing business will be covered. The students will be taught the basis of developing a financial plan, managing cash flow, and integrating the marketing plan with the financial and legal analysis to produce a business plan.

  Prerequisites: ACC 201, ACC 202, and MGT 301

• MKT 307 Advertising Management 3

  This course provides an understanding of the advertising process and the available techniques to plan, implement, and monitor an advertising campaign. The focus is on the application of these techniques to a full-service advertising agency.

  Prerequisites: MKT 301

• MKT 308 Personal Selling 3

  This course provides the foundation for successful selling concerning legal issues, preparation, prospecting, approach, presenting, closing, and follow-up. Consumers' purchase decisions, interpretation of body language, and overcoming objections are studied.

  Prerequisites: MKT 301

• MKT 324 Marketing Research 3

  This course details how to undertake primary and secondary research for exploratory, descriptive, and casual research. It details questionnaire design, measurement scales, sampling procedures, sample size estimation, sampling and non-sampling error, data collection, editing, analysis, and synthesizing the data into a cogent report.

  Prerequisites: MKT 301, MAT 201

• MKT 383 Consumer Behavior 3

  This course studies consumers' purchase and consumption patterns and their implications on marketing decisions. The consumers' decision process is detailed, including need recognition, search, pre-purchase evaluation, consumption and satisfaction, with an emphasis on individual consumer differences, the psychological process, and environmental influences.

  Prerequisites: MKT 301

• MKT 498 Marketing Policies and Strategies 3

  The managerial approach using case studies to develop policies and strategies for marketing as a total system. Analysis of underlying forces influencing marketing decisions.

  Prerequisites: Prerequisite:MKT 301 and nine additional Marketing credits

• Two upper-level (300- or 400-level) business courses (6 credits)

Electives (15 Credits)

Total Semester Credits 120